8 tips for your shipping process: from shipping label to return policy
At Zolemba, we are known for our lightning-fast delivery of compatible labels across all of Europe. We strive for 100% customer satisfaction through quick and reliable production and delivery. Our logistics process must be flawlessly organized, and we are happy to share our tips for an optimal shipping process with our customers.
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1. Choose the right parcel carrier
We have chosen a close collaboration with the parcel carrier DHL. This allows us to know exactly what’s going on and seize opportunities that arise to further optimize our deliveries.
2. Choose a shipping strategy
It sounds logical and maybe very obvious, but a large stock of
shipping
labels, boxes, and tape is necessary.
Especially during the holiday months. During this busy period, your company is mainly focused on
shipping the products, and inventory management might get overlooked.
Extra stock brings peace of mind for the organization during this period. Make
sure to have it all in order on time. Do you have still need extra labels and running out of time? No worries,
if you order your labels before 9:00 PM (even on Friday!), you'll have them at home the next
business day. You can come to us for compatible labels from all well-known printer
brands, such as Zebra,
Dymo and
Brother.
We can also supply the original printers, but
keep in mind a slightly longer delivery time.
Do you still have a question? Feel free to
contact our customer service, we
are happy to give you advice for choosing the right printer and/or labels.
3. Choose your shipping strategy
Which shipping strategy do you apply? Do you offer free
shipping? Do you go for free shipping over a certain amount? Do
you choose fixed shipping costs, regardless of the order amount? Or do you
calculate the exact shipping costs for each order?​
Which strategy you apply
depends entirely on the impact on your customers and on your margin. Know your customers and
evolve with their views on an optimal shopping experience.
4. Be transparent about shipping options and costs
Unclear communication about shipping costs and delivery times can negatively impact conversion
rates. Transparency about costs and delivery times can be the final push for a customer
to make a purchase. So be clear in your communication with the customer.
On our
website, we clearly communicate our delivery options, and it is always possible to contact our
customer service if there are special requests.
5. Consider the return policy
Many customers check the return policy of an online store, so ensure you have a clear strategy and communication with the customer. It is a strategic choice who ultimately bears the costs of the return policy, and this choice depends on the industry and expected return. Especially in the fashion industry, it is common to make returns as easy as possible. A pre-printed label with your delivery ensures that the customer can easily return items.
6. The last mile
The last mile is the part of the process that you, as a company, have little to no control over. This is the period from handing over to the carrier until delivery to the customer. A clear and good shipping label is essential – so that your customer's address details are clearly readable for the carrier. Nothing is more frustrating for a customer than having to wait for an ordered package that doesn’t arrive. Minimize this risk and opt for quality labels (and printers).
7. Make unboxing a celebration
With some small adjustments, you can surprise the customer with, for example, a sample of a product, a discount coupon, or a personal note. You might also encourage the shopper to share a positive experience on social media.
8. Stand out with unique shipping labels
Use the packaging as a communication tool. One way to do this is by using
unique and personalized shipping labels. Did you know that you can also have
custom labels made at Zolemba with our
configurator? Design your own label with a logo and an attractive
message. The possibilities are endless in terms of material, shape, and color. This way, you can
also bring a smile to your customer's face.
You can place the label on the outside of a
(standard) box, making it "branded," so your brand becomes visible on the packaging. By also
placing a label with a greeting, compliment, or thank you on the inside of the box/lid, you
complete the customer experience!
A fantastic customer experience from A to Z
Hopefully, the above tips help you to optimize your shipping process, from the shipping labels you choose to the return policy you offer. Because when you create a great shopping experience for your customers, you also create great opportunities for your business!